A Call for Creativity

A few weeks ago, we received an email from a company called Netrality (a network-neutral carrier hotel providing data solutions and housing servers). After experiencing a round of dull pictures from a previous photographer, an unhappy Netrality called us for help. “We need more creative shots, more uniqueness” they pleaded, a common phrase we hear among new clients seeking our assistance. Now, a server house isn’t all that glamorous as you can imagine, which can make it difficult to achieve a unique photo. However, we made it work using a few simplicities that the previous photographer had overlooked: composition and standalone lighting.

Since we were dealing with a “less-than stimulating environment,” so-to-speak, the individuality and interest of the photos relied heavily on composing our frame and lighting our space. Simply incorporating a color relationship will make a world of difference in any photo. In this case, incorporating the purple light on the right supports the naturally blue-lit subject on the left. This creates an analogous color relationship resulting in a serene, comfortable atmosphere. With our main subject composed in the foreground providing diminishing perspective, our eyes are then drawn to the second and equally important subject, the Netrality Logo.

If you’re experiencing a lack of creativity, just give us a call at 215-378-7107.